About the project
About the artist

"Brothers of Arcadia"

I was interested in the idea of fantasy, dreams and voyeurism. I also liked the idea of modern and ancient myths. I live in New York now but grew up in Rome with the baroque and classical architecture and sculpture everywhere. So I suppose this project is a combination of the two things; there are surfers, footballers and classical gods all rolled into one in this film.

I was looking at Italian neo-realist cinema and then post that, where Fellini and Pasolini become more about myth and fantasy. At the same time I loved the idea and accessibility of pornography and that everyday voyeurism on XTube. Fashion is always referencing pornography, so there was an element in doing this film of just 'cutting out the middleman', but it is an erotic fashion film nonetheless.

I think a lot of people now think that the porn around at the moment is 'real', but it is not. It is total fantasy, these people are like Olympian athletes of sex. What has changed is the look of pornography. I wanted to bring some of that excessive drama and the look of fantasy back to porn - to acknowledge something as over-the-top as Tinto Brass' Caligula. With the explicit sex scenes left in.

I am always interested in technology and I was particularly interested in the way pornography drives it. It is so user friendly on a porn site like XTube, so instantly about something you would be interested in. When you are alone you can be as free as you want, watch what you want and be who you are - you are not having your taste dictated to you like you are elsewhere. I liked the idea of people watching this film in that way.

Nicola Formichetti is the creative ***** behind some of the world’s most influential brands, publications, and individuals. As the Fashion Director to Lady Gaga and the nucleus to Haus of Gaga, Nicola has collaborated with her on some of the most memorable imagery, red carpet creations, performances, and moments in recent pop culture history.

For the Fall/Winter 2011 season, Nicola debuted his first mens and womenswear collections as the Creative Director of Mugler – where he also showcased his first fashion film for the atelier.

Nicola serves as both Stylist and Creative Director to the uber-cool Japanese mega brand, Uniqlo, and as a Fashion Editor for V Magazine and V Man. He’s also the Fashion Director for Vogue Hommes Japan, where he oversees everything from production to styling – including the magazine’s first iPad application. Among his many accomplishments, in December 2010, Nicola was awarded the Isabella Blow Award for Fashion Creator by the British Fashion Council.

"I wanted to bring some of that excessive drama and the look of fantasy back to porn - to acknowledge something as over-the-top as Tinto Brass' Caligula. With the explicit sex scenes left in."

Nicola Formichetti